Marketing Content Creator

GULF COAST REGIONAL BLOOD CENTER

Location: 1400 La Concha Lane in Houston, Texas 77054

Position Title: Marketing Content Creator 

Join our team of heroes!

Reporting to the Marketing Manager, the Marketing Content Creator is responsible for developing and executing content across various marketing channels to enhance Gulf Coast Regional Blood Center's internal and public image and awareness. This role emphasizes broader content creation to support marketing initiatives.

Just For You:

• Career advancement opportunities.
• Competitive compensation and benefits package.
• Engaging and exciting opportunity to SAVE LIVES.
• Free Texas Medical Center Parking 

Tips to thrive in our culture:

• Embody our Core Values of Commitment, Integrity, and Respect
• Work to actively create experiences that inspire others to save lives, each and every day.
• Embrace doing it right, making connections, and creating desired experiences.
• Comply with all organizational policies and standards, including safety rules, and be willing to report actual and potential violations to the appropriate supervisor or manager.

In this role, you will:

• Collaborate with the Marketing Manager to plan and implement comprehensive marketing strategies and campaigns, focusing on traditional and digital platforms, including evaluation and reporting.
• Develop and curate engaging content for various platforms such as social media, blogs, emails, newsletters, and other marketing channels to foster audience interaction and enhance brand presence.
• Capture and create dynamic multimedia content to support campaign objectives across all digital platforms. This includes video production and real-time content creation coverage.
• Act as the spokesperson for Gulf Coast Regional Blood Center, presenting consistent and professional image content across all marketing channels.
•  Engage with online communities and respond to followers to build relationships, foster brand loyalty, and enhance user engagement.
• Stay updated with the latest trends in content creation, social media tools, and applications to leverage new opportunities in digital marketing.
• Implement best practices and utilize analytics tools to measure content effectiveness and refine marketing strategies.
• Uphold and promote the integrity of Gulf Coast Regional Blood Center's brand across all content and marketing efforts, ensuring a consistent and impactful brand message.
• Create compelling graphics and visual content to complement textual content and enhance the visual appeal of marketing materials.
• Oversee content-related projects from conception to delivery, ensuring they align with strategic goals and are delivered on schedule.
• Enforces Gulf Coast Regional Blood Center's policies on EEO and Safety/Health.
• Additional duties as assigned. 

We need someone who has:

• Bachelor's degree from an accredited four-year college or university in marketing, communication, public relations or a related field; and a minimum of two years related experience.
• Valid Texas Driver's License and acceptable driving record.  Must have reliable transportation to transport self to various donor and group sites.
• Computer Literate: Desktop Publishing, Microsoft Office, including Word, Excel, PowerPoint, Outlook
• Must be able to work irregular hours and days as needed, including some nights and weekends.
• Interpersonal, written and verbal communication skills.
• Attention to detail, accuracy.
• Ability to manage multiple projects and prioritize own work.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is frequently required to operate a computer and other office machinery and remain in a stationary position.  The employee must frequently lift and/or move up to 10 pounds.  Employees are required to be familiar with and abide by the team lift requirements as specified in the Safety Program in an effort to prevent bodily injury and for the health and safety of others. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee is occasionally exposed to outdoor weather conditions.  The noise level in the work environment is usually moderate.

Who We Are:

Gulf Coast Regional Blood Center is a non-profit 501 (c) (3) organization and is accredited, licensed, and inspected by the Food and Drug Administration (FDA), AABB as well as local and state authorities. Serving the largest medical campus in the world, The Blood Center has grown to more than 650 employees and serves more than 170 hospitals and health care institutions in the 26-county Texas Gulf Coast, Brazos Valley, and East Texas regions. As it pertains to stability, we have been in business for over 45 years with no threat of mergers or acquisitions; and growing stronger as we gain more partnerships within the business community. 

Think you have what it takes to save lives with us? We want to hear from you.

EQUAL OPPORTUNITY EMPLOYER STATEMENT

The Blood Center is an Affirmative Action/Equal Employment Opportunity Employer. Qualified applicants for positions are considered without regard to race/ethnicity, color, religion, national origin, age, pregnancy, sex, sexual orientation, gender identity, transgender status, military status, protected veteran status, disability status, genetic testing results, or any other basis or characteristic prohibited by applicable law, statute, regulation or Executive Order.