Job Description

For questions or updates regarding your status in the application process, please contact Gulf Coast Regional Blood Center Recruitment Center at 1-866-497-6945.

Blood Center Headquarters (La Concha)

Position Title:
Marketing Specialist - Special Programs

Hours Per Week:

Work Week:


Driving Position:


Location: 1400 LaConcha Lane in Houston, Texas 77054

Position Title: Marketing Specialist – Special Programs

Industry titles: Marketing Coordinator, Marketing Campaign Specialist, Marketing Strategist, Business Development Manager, Donor Recruiter, Promotional Marketing Specialist; Account Manager, Volunteer Recruiter

Join our team of heroes!

Are you looking for more than a job? We are hiring a results-oriented and people-driven Marketing Specialist to join our team.

The Marketing Specialist is responsible for coordinating and executing effective marketing activities to grow donor databases of special programs. This role will create and execute marketing plans and campaigns for each program.

This role is great for those who enjoy sharing new opportunities with others through their marketing, sales and/or recruitment experience.

Tips to thrive in our culture:

  • Embody our Core Values of Commitment, Integrity and Respect.
  • Work to actively create experiences that inspire others to save lives, each and every day.
  • Embrace doing it right, making connections and creating desired experiences.

In this role, you’ll:

  • Promote special programs to new and existing donors to grow donor databases.
  • Create and execute the marketing plan for each program.
  • Designs, implements multi-marketing campaigns to target specific donor demographics.
  • Assists with new promotional campaigns and or special events.
  • Collects data measuring the viability of new markets, measures and analyzes campaign results
  • Ensure all activities fall within the allowable strategies as noted by program clients.
  • Execute the digital marketing strategy through digital communications, including email and text communications.
  • Coordinate with graphic designers to ensure program marketing standards are met.
  • Follow all medical guidelines and approved language when communicating donations and program opportunities.
  • Work with the Social Media Coordinator to provide exposure to special programs and new donation opportunities.
  • Generate and provide reports to assist the Marketing Director in identifying trends to measure program effectiveness.
  • Collaborate with Cellular Life Solutions leadership regularly.
  • Ensure the integrity of the corporate brand is maintained throughout all donor-facing marketing.
  • Ensure safe care to donors, patients, staff, and visitors; adhere to all Blood Center policies, procedures, and standards within budgetary specifications, including time management, supply management, productivity, and quality of service.

We need someone who has:

  • Bachelor's degree from an accredited college or university in marketing, business or communication fields plus a minimum of two years creating and implementing detailed marketing plans and campaigns or an equivalent combination of education and experience. 
  • Experience leveraging multiple media channels and communication styles to engage target audiences. B2B and B2C campaign experience desired.
  • Valid Texas Driver's License and acceptable driving record.  Must have reliable transportation to transport self to various donor and group sites.


  • Career advancement opportunities.
  • Competitive compensation and benefits package.
  • Texas Medical Center location with free parking.
  • Engaging and exciting opportunity to SAVE LIVES.

Think you have what it takes to save lives with us? We want to hear from you.



The Blood Center is an Affirmative Action/Equal Employment Opportunity Employer. Qualified applicants for positions are considered without regard to race/ethnicity, color, religion, national origin, age, pregnancy, sex, sexual orientation, gender identity, transgender status, military status, protected veteran status, disability status, genetic testing results or any other basis or characteristic prohibited by applicable law, statute, regulation or Executive Order.

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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